Hello readers,
This holiday season, see what the people are saying about the popular travel companies.
The firms under consideration are:
Kayak - @KAYAK
Orbitz - @Orbitz
Expedia - @Expedia
Hipmunk - @thehipmunk
Priceline.com - @priceline
TripIt! - @TripIt
Booking.com - @bookingcom
Hotels.com - @hotelsdotcom
SeatGuru - @SeatGuru
SeatExpert - @SeatExpert
TripAdvisor - @TripAdvisor
Check my other posts for approach and R packages used.
Here are the results:
| Travel | very.pos.count | very.neg.count | very.tot | score |
| SeatGuru | 5 | 0 | 5 | 100 |
| Hotels.com | 721 | 6 | 727 | 99 |
| TripIt! | 56 | 2 | 58 | 97 |
| Orbitz | 110 | 10 | 120 | 92 |
| Hipmunk | 10 | 1 | 11 | 91 |
| Kayak | 133 | 34 | 167 | 80 |
| Priceline.com | 83 | 32 | 115 | 72 |
| Booking.com | 73 | 43 | 116 | 63 |
| TripAdvisor | 73 | 43 | 116 | 63 |
| Expedia | 16 | 23 | 39 | 41 |
| SeatExpert | 0 | 0 | 0 | NaN |
SeatGuru and SeatExpert are websites that help in travel planning, so technically they qualify as travel companies. The low tweet count makes their position meaningless though.
I was surprised by the high number of positive tweets about Hotels.com.
They are managing the social presence very well.
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