Sentiment analytics for travel companies

Hello readers,



This holiday season, see what the people are saying about the popular travel companies.
The firms under consideration are:

Kayak - @KAYAK
Orbitz - @Orbitz
Expedia - @Expedia
Hipmunk - @thehipmunk
Priceline.com - @priceline
TripIt! - @TripIt
Booking.com - @bookingcom
Hotels.com - @hotelsdotcom
SeatGuru - @SeatGuru
SeatExpert - @SeatExpert
TripAdvisor - @TripAdvisor

Check my other posts for approach and R packages used.

Here are the results:

Travel	very.pos.count	very.neg.count	very.tot	score
SeatGuru	5	0	5	100
Hotels.com	721	6	727	99
TripIt!	56	2	58	97
Orbitz	110	10	120	92
Hipmunk	10	1	11	91
Kayak	133	34	167	80
Priceline.com	83	32	115	72
Booking.com	73	43	116	63
TripAdvisor	73	43	116	63
Expedia	16	23	39	41
SeatExpert	0	0	0	NaN

SeatGuru and SeatExpert are websites that help in travel planning, so technically they qualify as travel companies. The low tweet count makes their position meaningless though.

I was surprised by the high number of positive tweets about Hotels.com.

They are managing the social presence very well.