Showing posts with label Insurance. Show all posts
Showing posts with label Insurance. Show all posts

Friday, December 25, 2015

Sentiment analysis of insurance firms

Hello readers,

In this segment, the responses of people on twitter handles of insurance firms have been analysed.
Firms under consideration were:

MetLife @metlife
Northwestern Mutual @NM_News
Prudential of America @PrudentialNews
New York Life @NewYorkLife
Lincoln National @lincolnfingroup
MassMutual @massmutual
John Hancock @JohnHancockUSA
State Farm  @StateFarm
Guardian Life Insurance Co. @guardianlife

The approach methodology and R packages used can be found from my other posts on this blog.
The results of analysis are as under:


Sl.
No.
Insurance firms Total tweets returned from handle very.pos.count very.neg.count very.tot  score (%)
1 Guardian Life Insurance Co. 65 9 0 9 100
8 Prudential of America 34 5 0 5 100
6 New York Life 227 46 1 47 98
9 State Farm 1000 86 14 100 86
2 John Hancock 79 12 3 15 80
3 Lincoln National 56 4 1 5 80
4 MassMutual 496 11 4 15 73
7 Northwestern Mutual 368 78 60 138 57
5 MetLife 1000 52 180 232 22

Legend:
Any posts/ tweets with score greater than +2 is very positive and lesser than -2 is very negative.
We can ignore twitter handles that returned less than 100 tweets.
Score= 100*very.pos.count/very.tot

New York Life has appeared a very clear leader though its handle returned only 227 tweets.
State Farm and MetLife returned 1000 tweets, but it was surprising to see MetLife come last.

Plot:

























Thanks.

Comments and feedback are welcome.


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