Friday, December 25, 2015

Sentiment analysis of insurance firms

Hello readers,

In this segment, the responses of people on twitter handles of insurance firms have been analysed.
Firms under consideration were:

MetLife @metlife
Northwestern Mutual @NM_News
Prudential of America @PrudentialNews
New York Life @NewYorkLife
Lincoln National @lincolnfingroup
MassMutual @massmutual
John Hancock @JohnHancockUSA
State Farm  @StateFarm
Guardian Life Insurance Co. @guardianlife

The approach methodology and R packages used can be found from my other posts on this blog.
The results of analysis are as under:


Sl.
No.
Insurance firms Total tweets returned from handle very.pos.count very.neg.count very.tot  score (%)
1 Guardian Life Insurance Co. 65 9 0 9 100
8 Prudential of America 34 5 0 5 100
6 New York Life 227 46 1 47 98
9 State Farm 1000 86 14 100 86
2 John Hancock 79 12 3 15 80
3 Lincoln National 56 4 1 5 80
4 MassMutual 496 11 4 15 73
7 Northwestern Mutual 368 78 60 138 57
5 MetLife 1000 52 180 232 22

Legend:
Any posts/ tweets with score greater than +2 is very positive and lesser than -2 is very negative.
We can ignore twitter handles that returned less than 100 tweets.
Score= 100*very.pos.count/very.tot

New York Life has appeared a very clear leader though its handle returned only 227 tweets.
State Farm and MetLife returned 1000 tweets, but it was surprising to see MetLife come last.

Plot:

























Thanks.

Comments and feedback are welcome.


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$60 bn company growing at 3% vs $8 bn company growing at 30% YoY

 Intersection is likely in 2032-2033 i.e. in 8 years from today.