Hello readers,
In this segment, the responses of people on twitter handles of insurance firms have been analysed.
Firms under consideration were:
MetLife @metlife
Northwestern Mutual @NM_News
Prudential of America @PrudentialNews
New York Life @NewYorkLife
Lincoln National @lincolnfingroup
MassMutual @massmutual
John Hancock @JohnHancockUSA
State Farm @StateFarm
Guardian Life Insurance Co. @guardianlife
The approach methodology and R packages used can be found from my other posts on this blog.
The results of analysis are as under:
New York Life has appeared a very clear leader though its handle returned only 227 tweets.
State Farm and MetLife returned 1000 tweets, but it was surprising to see MetLife come last.
Plot:
Thanks.
In this segment, the responses of people on twitter handles of insurance firms have been analysed.
Firms under consideration were:
MetLife @metlife
Northwestern Mutual @NM_News
Prudential of America @PrudentialNews
New York Life @NewYorkLife
Lincoln National @lincolnfingroup
MassMutual @massmutual
John Hancock @JohnHancockUSA
State Farm @StateFarm
Guardian Life Insurance Co. @guardianlife
The approach methodology and R packages used can be found from my other posts on this blog.
The results of analysis are as under:
Sl. No. |
Insurance firms | Total tweets returned from handle | very.pos.count | very.neg.count | very.tot | score (%) |
1 | Guardian Life Insurance Co. | 65 | 9 | 0 | 9 | 100 |
8 | Prudential of America | 34 | 5 | 0 | 5 | 100 |
6 | New York Life | 227 | 46 | 1 | 47 | 98 |
9 | State Farm | 1000 | 86 | 14 | 100 | 86 |
2 | John Hancock | 79 | 12 | 3 | 15 | 80 |
3 | Lincoln National | 56 | 4 | 1 | 5 | 80 |
4 | MassMutual | 496 | 11 | 4 | 15 | 73 |
7 | Northwestern Mutual | 368 | 78 | 60 | 138 | 57 |
5 | MetLife | 1000 | 52 | 180 | 232 | 22 |
Legend: |
||||||
Any posts/ tweets with score greater than +2 is very positive and lesser than -2 is very negative. | ||||||
We can ignore twitter handles that returned less than 100 tweets. | ||||||
Score= 100*very.pos.count/very.tot |
New York Life has appeared a very clear leader though its handle returned only 227 tweets.
State Farm and MetLife returned 1000 tweets, but it was surprising to see MetLife come last.
Plot:
Thanks.
Comments and feedback are welcome.
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