Monday, December 21, 2015

Sentiment analysis of major retailers


Hello readers,

In this holiday shopping season, let us look how the retailers have fared in the twitter sentiment analysis scores.

Following retailers were in play:

Wal-Mart @Walmart
Kroger   @kroger          
Costco   @Costco                    
Target    @Target                    
The Home Depot   @HomeDepot  
Walgreen     @Walgreens              
CVS Caremark  @cvscaremark        
LoweĆ­s        @Lowes                                    


CVS's twitter handle returned only 1 tweet, so had to remove it from final results.

Approach used: http://www.inside-r.org/howto/mining-twitter-airline-consumer-sentiment
R package used: twitteR


Output:


Retailer Very.pos.count  Very.neg.count   Very.tot Score

Target 230     38     268   86

Kroger 155     35     190   82

Walmart 133     34     167   80

Costco   69     19       88   78

Walgreen    33     13       46   72

The Home Depot    86     49      135   64

Lowes    91    194      285   32



















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 Intersection is likely in 2032-2033 i.e. in 8 years from today.