Hello readers,
In this holiday shopping season, let us look how the retailers have fared in the twitter sentiment analysis scores.
Following retailers were in play:
Wal-Mart @Walmart
Kroger @kroger
Costco @Costco
Target @Target
The Home Depot @HomeDepot
Walgreen @Walgreens
CVS Caremark @cvscaremark
LoweĆs @Lowes
CVS's twitter handle returned only 1 tweet, so had to remove it from final results.
Approach used: http://www.inside-r.org/howto/mining-twitter-airline-consumer-sentiment
R package used: twitteR
Output:
| Retailer | Very.pos.count | Very.neg.count | Very.tot | Score | |
| Target | 230 | 38 | 268 | 86 | |
| Kroger | 155 | 35 | 190 | 82 | |
| Walmart | 133 | 34 | 167 | 80 | |
| Costco | 69 | 19 | 88 | 78 | |
| Walgreen | 33 | 13 | 46 | 72 | |
| The Home Depot | 86 | 49 | 135 | 64 | |
| Lowes | 91 | 194 | 285 | 32 |


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