Every release ships with a shadow task nobody wants: writing the docs.
The README needs updating. The changelog needs to actually reflect what changed, not just "bug fixes." Someone should really write a one-pager for the sales team. And it all needs to happen now, while the release is fresh — except it's 6pm, the deploy went out, and everyone just wants to go home.
So the docs get skipped. Or someone dashes off three bullet points a week later, from memory, and calls it a changelog.
Software Marketing Docs (SMD) exists to close that gap — the moment between "we shipped" and "we told anyone about it clearly."
What it actually does
SMD connects to a GitHub repo you choose and pulls in your releases — tags, commit history, whatever's already there. From that, it drafts the documents your release actually needs:
- READMEs that describe what the software does today, not what it did six versions ago
- Changelogs written in plain language, not raw commit messages
- One-pagers you could actually hand to someone outside engineering
You pick a model, hit draft, and get something worth editing — not a blank page.
Where the docs live: not with us
This is the part we think matters most. SMD doesn't store your documents. When you sign in with Google, you're connecting your own Drive, and every doc SMD drafts gets created directly inside a folder in that Drive. We generate; you own. If SMD disappeared tomorrow, your docs wouldn't.
Optional: see who's actually reading them
If you want to know whether anyone's opening the docs you generate, SMD has an optional integration with Dub.co — connect your own free account, and links to your generated docs get wrapped with click tracking. Same principle as the Drive integration: it's your Dub account, your data, and SMD only ever sees click counts, never the documents themselves.
Getting started
- Sign in with Google (this is also what connects your Drive — no separate signup)
- Link a GitHub repo, with a personal access token if it's private
- Pull your latest release
- Draft a doc, review it, and find it waiting in your Drive
That's the whole loop. No accounts to manage beyond the ones you already have, and nothing to migrate away from later.
Try it: smd.navalpm.live Demo: https://www.youtube.com/watch?v=BRUGp6djk9I