Sentiment Analysis of telecom operators in India: March, 2016

Hello readers,

Hope all are well.

As suspense builds over the impact of Reliance Jio on Indian telecom sector and as the Airtel 4G girl continues to amuse us with her new TV ads, we take a look at at how some of the telecom operators fared in their social media presence in March 2016.

We have requested 10,000 tweets and measured the response at the official hashtags of the following telecom operators:

Airtel ~ @airtelindia,

BSNL Mobile ~ @bsnlmobileindia,

Reliance Mobile ~ @RelianceMobile,

Tata Docomo ~ @tatadocomo,

Idea Cellular ~ @ideacellular &
Vodafone ~ @VodafoneIN

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The Twitter Sentiment Score is calculated as follows:

TSS = 100* (Total positive tweets/ Total tweets)

A higher score is better and shows an overall positive sentiment among twitter feedback left with respective company's official hashtag. Positive tweets have score more than +2 and negative tweets have score less than -2.

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Ranks are as under:

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Please note that BSNL  did return only 4 tweets from its hashtag @bsnlmobileindia.
Perhaps it has changed its official hashtag.



Word clouds will be uploaded shortly.

UPDATE: Download the report HERE.

The individual data files are available on request.
Please leave your requests in comments section below this post.

Best,

N. Singh