Sunday, February 28, 2016

Sentiment Analysis of telecom operators in India: February, 2016

Hello readers,

How are you? As TRAI forces the operators to improve the connectivity and reduce call drops, we take a look at how some of the telecom operators fared in their social media presence. We requested 10,000 tweets and measured the response of active Twitterati at the official hashtags of the following:

Airtel ~ @airtelindia,
BSNL Mobile ~ @bsnlmobileindia,
Reliance Mobile ~ @RelianceMobile,
Tata Docomo ~ @tatadocomo,
Idea Cellular ~ @ideacellular &
Vodafone ~ @VodafoneIN




(Click on the picture to enlarge)



The Twitter Sentiment Score is calculated as follows:

TSS = 100* (Total positive tweets/ Total tweets)

A higher score is better and shows an overall positive sentiment among twitter feedback left with respective company's official hashtag. Positive tweets have score more than +2 and negative tweets have score less than -2.



(Click on the picture to enlarge)




Word clouds are available here: REPORT

The individual data files are available on request. Leave your requests in comments below.


Best,
N. Singh

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