Hello readers,
February has flown past in the Northern hemisphere and spring has set in completely.
In this weather before you plan for that great Indian trip, we bring to you a look at how have some of the travel firms in India been doing on Twitter this month!
We have carried out the sentiment analysis of four of the top Indian travel planning firms, viz.
1. MakeMyTrip - @makemytrip
2. GoIbibo - @goibibo
3. Cleartrip - @cleartrip
4. Yatra.com - @YatraHolidays
For this analysis, 1000 tweets between 01/02/2016 and 27/02/2016 using the above tags have been parsed using twitteR package.
Score for a tweet is the number by which the positive words outscore negative feedbacks.
Any tweet with a score more than 2 has been considered as very positive and any score less than -2 has been considered as very negative.
The results of analysis are as under:
MakeMyTrip is again number 1 with a very high score of 94/ 100.
GoIbibo is second with a score of 70/100 and is followed by Yatra and Cleartrip.
Yatra also needs to increase the use of its hashtag if it wishes to compete on social media presence in terms of volume. Its hashtag returned only 176 tweets when asked for 1000.
So, there is a lot of catching up for GoIbibo to do on social media platforms at least!
very.pos. count = tweets which were very positive
February has flown past in the Northern hemisphere and spring has set in completely.
In this weather before you plan for that great Indian trip, we bring to you a look at how have some of the travel firms in India been doing on Twitter this month!
We have carried out the sentiment analysis of four of the top Indian travel planning firms, viz.
1. MakeMyTrip - @makemytrip
2. GoIbibo - @goibibo
3. Cleartrip - @cleartrip
4. Yatra.com - @YatraHolidays
For this analysis, 1000 tweets between 01/02/2016 and 27/02/2016 using the above tags have been parsed using twitteR package.
Score for a tweet is the number by which the positive words outscore negative feedbacks.
Any tweet with a score more than 2 has been considered as very positive and any score less than -2 has been considered as very negative.
The results of analysis are as under:
MakeMyTrip is again number 1 with a very high score of 94/ 100.
GoIbibo is second with a score of 70/100 and is followed by Yatra and Cleartrip.
Yatra also needs to increase the use of its hashtag if it wishes to compete on social media presence in terms of volume. Its hashtag returned only 176 tweets when asked for 1000.
So, there is a lot of catching up for GoIbibo to do on social media platforms at least!
|
Sl. No.
|
Travel
|
Total tweets
|
very.pos
count
|
very.neg
count
|
very.tot
|
Score out of 100
|
|
1
|
Makemytrip
|
1000
|
383
|
25
|
408
|
94
|
|
2
|
Goibibo
|
486
|
62
|
26
|
88
|
70
|
|
3
|
YatraHolidays
|
176
|
12
|
10
|
22
|
55
|
|
4
|
Cleartrip
|
299
|
8
|
18
|
26
|
31
|
|
(1000 tweets requested
from dates between 01-02-2016 and 27-02-2016, both inclusive)
|
||||||
very.pos. count = tweets which were very positive
very.neg. count = tweets which were very negative
Here are the word frequency tables and wordclouds of the tweets parsed:
Here are the word frequency tables and wordclouds of the tweets parsed:
1. GOIBIBO
|
GOIBIBO
|
|
|
Word
|
Freq
|
|
goibibo
|
216
|
|
thanks
|
56
|
|
hotel
|
47
|
|
will
|
40
|
|
booking
|
36
|
|
makemytripcare
|
33
|
|
customer
|
32
|
|
can
|
31
|
|
get
|
31
|
|
team
|
29
|
(Click on image to enlarge)
2. CLEARTRIP
|
CLEARTRIP
|
|
|
Word
|
Freq
|
|
cleartrip
|
167
|
|
axisbank
|
35
|
|
cards
|
30
|
|
deals
|
30
|
|
travel
|
29
|
|
days
|
28
|
|
experience
|
28
|
|
axisbankoffers
|
25
|
|
cancun
|
25
|
|
cavern
|
25
|
(Click on image to enlarge)
3. MAKEMYTRIP
|
MAKEMYTRIP
|
|
|
Word
|
Freq
|
|
renaultindia
|
744
|
|
selfiewithnature
|
621
|
|
canonindia
|
474
|
|
win
|
447
|
|
dslr
|
321
|
|
voucher
|
263
|
|
selfie
|
240
|
|
chance
|
208
|
|
vouchers
|
208
|
|
contest
|
198
|
(Click on image to enlarge)
4. YATRA
|
YATRA
|
|
|
Word
|
Freq
|
|
yatraholidays
|
123
|
|
yatra
|
26
|
|
please
|
19
|
|
get
|
18
|
|
booking
|
17
|
|
customer
|
17
|
|
never
|
17
|
|
can
|
16
|
|
days
|
16
|
|
ecash
|
15
|
(Click on image to enlarge)
Data files are available on request. Leave request in comments.
Feel free to leave comments and suggestions for improvement below.
Best,
N. Singh
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