Thursday, January 14, 2016

Sentiment analysis of Indian travel planning companies


We have carried out the sentiment analysis of four of the top Indian travel planning firms, viz.

1. MakeMyTrip - @makemytrip
2. GoIbibo - @goibibo
3. Cleartrip - @cleartrip
4. Yatra.com - @YatraHolidays

Most recent 1000 tweets using the above tags have been parsed using twitteR package.

Score for a tweet is the number by which the positive words outscore negative feedbacks.
Any tweet with a score more than 2 has been considered as very positive and any score less than -2 has been considered as very negative.

The results of analysis are as under:

MakeMyTrip is surprisingly number 1 with a very high score of 98/ 100.
GoIbibo is distant second with a score of 54/100 and is followed by Yatra and Cleartrip.

So, there is a lot of catching up for GoIbibo to do on social media platforms at least!







Final score table (above) and comparison chart for scores (below)






No comments:

Post a Comment

$60 bn company growing at 3% vs $8 bn company growing at 30% YoY

 Intersection is likely in 2032-2033 i.e. in 8 years from today.