Saturday, December 26, 2015

Sentiment analysis of laptop brands in India


Hello readers,

This time, we look into the twitter handles of some of the laptop brands popular in India.
Brands under consideration and their twitter handles are:

Lenovo India: @Lenovo_in
Apple: @AppleIncIndia
HP: @HPIndia
Sony: @sony_india
Samsung: @samsung_in
Dell: @Dell_IN
Asus: @asusindia
Acer: @acer_india

Approach methodology:  http://www.inside-r.org/howto/mining-twitter-airline-consumer-sentiment
R packages used: twitteR and dependencies


Results table:



Laptop brand
Tweets count
Very.pos.count
Very.neg.count
Very.tot
Score (100)
Acer
27
1
0
1
100
HP
1000
201
9
210
96
Lenovo
1000
315
17
332
95
Asus
590
208
14
222
94
Dell
744
63
9
72
88
Samsung
852
128
24
152
84
Sony
655
119
28
147
81
Apple
19
0
1
1
0

Any posts/ tweets with score greater than +2 is very positive and lesser than -2 is very negative.
We can ignore twitter handles that returned less than 100 tweets.
Score= 100*very.pos.count/very.tot

As Acer and Apple handles returned very low tweets, we can ignore them safely.
HP and Lenovo share the top with scores of 96 and 95 respectively.


Chart:






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$60 bn company growing at 3% vs $8 bn company growing at 30% YoY

 Intersection is likely in 2032-2033 i.e. in 8 years from today.